ThE Elite Ingredient in QSR & Retail Recruitment

Costa logo in bold red letters on a transparent background.Five Guys restaurant logo with white text on red background.Bleecker restaurant logo with a stylized burger icon to the left of the text.Black text reading 'WatchHouse.' on a beige background.Wendy's restaurant logo with red-haired girl in pigtails and red Wendy's text.Itsu logo featuring a stylized yellow and pink butterfly with the text 'itsu' and 'eat beautiful'.Kelly Deli logo with stylized uppercase letters in a red square background.KFC logo featuring Colonel Sanders' face with red vertical stripes.Tesco logo.SOHO Coffee Co. logo with the word SOHO in large letters above a horizontal line and COFFEE CO. below it.Joe & The Juice logo featuring a person holding a cup, with text 'Coffee, Juice and Much More' on a pink circular background.GDK company logo in bold orange letters.Creams logo with a purple star in the center, surrounded by the words Sundaes, Gelato, Waffles, Crepes, and Coffee in a circular design.Papa John's pizza logo featuring bold red text and a green banner.Shake Shack logo with a green burger icon between the words SHAKE and SHACK.Popeyes Louisiana Kitchen logo with stylized orange chicken silhouette inside a circle and 'Popeyes' text below.Logo featuring a crescent cookie with three stars next to the text 'insomnia cookies' in purple.Burger King logo with the brand name in red text between two yellow bun shapes and a blue circular swoosh.Wingstop logo featuring green text and wings with the phrases 'The Wing Experts' and 'Wing Stop'.Starbucks logo featuring a twin-tailed siren inside a green circle.
Costa logo in bold red letters on a transparent background.Five Guys restaurant logo with white text on red background.Bleecker restaurant logo with a stylized burger icon to the left of the text.Black text reading 'WatchHouse.' on a beige background.Wendy's restaurant logo with red-haired girl in pigtails and red Wendy's text.Itsu logo featuring a stylized yellow and pink butterfly with the text 'itsu' and 'eat beautiful'.Kelly Deli logo with stylized uppercase letters in a red square background.KFC logo featuring Colonel Sanders' face with red vertical stripes.Sushidog logo with an arm holding a sushi roll inside a circular outline.Tesco logo.SOHO Coffee Co. logo with the word SOHO in large letters above a horizontal line and COFFEE CO. below it.Joe & The Juice logo featuring a person holding a cup, with text 'Coffee, Juice and Much More' on a pink circular background.GDK company logo in bold orange letters.Creams logo with a purple star in the center, surrounded by the words Sundaes, Gelato, Waffles, Crepes, and Coffee in a circular design.Papa John's pizza logo featuring bold red text and a green banner.Shake Shack logo with a green burger icon between the words SHAKE and SHACK.Popeyes Louisiana Kitchen logo with stylized orange chicken silhouette inside a circle and 'Popeyes' text below.Logo featuring a crescent cookie with three stars next to the text 'insomnia cookies' in purple.Burger King logo with the brand name in red text between two yellow bun shapes and a blue circular swoosh.Wingstop logo featuring green text and wings with the phrases 'The Wing Experts' and 'Wing Stop'.Starbucks logo featuring a twin-tailed siren inside a green circle.

Channels For Growth

           Operations &                 Management Talent          

Building teams that lead day-to-day operations, from single-site to multi-site.

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               Head Office &              Support Teams                            

Strengthening the functions behind the brand across HR, marketing and supply chain.

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     Leadership &                                                Executive Search

Securing senior talent driving strategy, performance and growth.

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           Marketing &                Creative Talent          

Building brand and digital teams that drive engagement, growth and customer acquisition.

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                      HR &                                People Talent                            

Strengthening people functions that support culture, performance and long-term growth.

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Scaling Brands
ONE BITE at a time

Built by operators, we understand what it takes to grow high-performing QSR and retail  brands. We combine deep sector experience with a refined approach to recruitment,  delivering quality hires at pace without compromising on fit.

Trusted by leading brands, our focus is simple: long-term impact through the right  people.

Elite Professionals
Barista pouring steamed milk into a cup of coffee to create latte art swirls.
Open laptop on wooden table displaying website analytics with graphs, a world map of customer activity, and traffic statistics.
Data Driven Approach
Two people sharing a broken chocolate chip cookie at a table with trays of burgers, fries, and drinks.
Fast-Paced
Standards
Hand holding a smoothie bowl topped with banana slices, blueberries, dragon fruit balls, granola, and drizzled peanut butter, next to half a dragon fruit and a wooden spoon on a white marble surface.

Don't take our word for it. Take theirs.

Modern nail bar with curved marble counter, cream chairs, and shelves displaying various nail polish bottles.
Jonathon B Cole
Partnerships Director | Franchise Operations
Townhouse

"I first connected with Sonny at the very beginning of my search for a new direction. He had been recommended to me, so I reached out directly, and from our very first conversation it was clear why people speak so highly of him.

What really stood out was this: even when I was exploring roles completely outside his remit, Sonny was still the one calling other recruiters on my behalf, telling them I was worth speaking to. There was absolutely no benefit to him in doing that, he just genuinely wanted to help."

Hash Hussain
Group Operations Director
City Restaurants Group

"In an industry when people can become a number, a tick box exercise or even just a name on a piece of paper, Sonny has taken things to the next level. Understanding both clients and candidates needs he excels at understanding values and behaviours on both sides and always delivers to make sure everyone is winning.

Could not recommend him highly enough. Even if its not about work, you can pick up the phone to him and he will make you smile - a quality that has become rare."

Popeyes fast food meal with spicy chicken wings in an orange box, a chicken sandwich with cheese and pickles, seasoned fries, and a drink cup held by a person.
Micheal C
Managing Director - UK & Europe
The Wendy's Company

"I have worked with Sonny to fill various roles in organisations.

His knowledge of the hospitality business alongside the relationships he has built with candidates over the years has made finding great candidates easy."

Exterior view of a Wendy's fast-food restaurant at dusk with illuminated signage and parking spaces.
Black and white photo of a fast-food stand with a large fried chicken drumstick sculpture above and the word DOME in yellow across the image.
Peter Davies
Operations Director / Managing Director
EAT DOME

"I’ve worked with Sonny (and his incredible team) as a candidate and a client over many roles and many years. What has always set Sonny apart from other agencies I’ve worked with is his willingness to understand the business and the roles he is working on. Sonny has always taken the time to get hands on and truly appreciate the necessary qualities of the right candidate for the right role. Whatever the salary, I’ve always felt a relentless commitment to get the job done to the highest standard. Sonny is a dedicated professional who I’d highly recommend."

Daryn Leggett
Head of Operational Execllence
GDK

"Fantastic partner end to end! From first contact Sonny took the time to understand my career goals and what’s important to me, rather than recommending a role because it’s a priority regardless of my goals (which I’ve seen elsewhere).

I felt supported and engaged through out the process while building a connection with Sonny. At every stage Sonny checked in on if the role was the right one rather than pushing me into it."

Two people holding loaded pita sandwiches with lettuce, tomato, and sauce, alongside servings of fries and a can of soda on a table with branded paper wrappers.
Antonia Barber
Marketing Director
Wenzel's The Bakers

I want to take a moment to say how brilliant Sonny has been throughout my job search. From our very first conversation, he’s been supportive, proactive, and genuinely invested in helping me find the right role. He has taken the time to really understand what I am looking for, not just ticking boxes, but making sure each opportunity aligned with my skills, experience, and values. He’s been in regular contact, kept me updated every step of the way, and always made me feel like a priority, which is rare and incredibly appreciated.

Smiling bakery employee holding out an orange Wenzel's bag with baked goods displayed in the background.
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92% - 12 month tenure retention

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80% - Fill Rate

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80% - Repeat clients

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60 Days - Average Time to fill rate

ARCHITECTING McDONALD'S DELIVERY GROWTH.

McDonald's needed a senior commercial leader to own a critical revenue channel. We found them. Pre-qualified network, targeted search, six weeks.

  • ROLE FILLED IN UNDER 6 WEEKS
  • 90% DIRECT-SOURCED CANDIDATE PIPELINE
  • IMMEDIATE OWNERSHIP OF A CRITICAL REVENUE CHANNEL
  • FASTER THAN ANY INTERNAL OR MULTI-AGENCY PROCESS

The QSR Intelligence Report.

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Master the operational framework required to scale your brand at high velocity

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Is Your CEO the Right Fit to Scale Your QSR Brand?

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What Separates Franchise Partners Who Scale From Those Who Stall?

If you’ve spent any time around QSR franchise networks, you’ve probably asked the same question: why do some partners keep adding sites while others struggle.

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Architecting the QSR Empire

Master the operational framework required to scale your brand at high velocity

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